More than $200 million was spent collectively on advertising in Iowa and New Hampshire before the primary elections – more than four times the expenditures at this stage in the 2012 election. Clearly, something is different in 2016 an ad expert Adam Goodman was on hand for Fox Business News to offer insight.
“The key to understanding whether they’re working or not is whether the media is meeting the messenger and the moment,” said Goodman. Goodman says candidates need to search for authenticity in their messaging and in their media to reach the American people and stand out from the noise in the political arena.
Several ads from Iowa and New Hampshire piqued the interest of politicos nationwide. Goodman called the recent Donald Trump ad “Voters Speak” an effort to turn The Donald Trump Show into an American movement and to turn the “validation he’d finally received in New Hampshire into a slingshot across the south, beginning in South Carolina.”
“I think you’ll see a lot more of this as he tries to establish that ‘it’s not just about me, don’t take my word for it, listen to the American people,’ and it’s a reality play and he knows how to play that chord very well,” said Goodman.