Who We Are

Today the unconventional has become the norm, and navigating around danger critical to success, as the world moves in a blur of constant motion.

The Victory Group, a national media, communications and crisis management firm, was designed for success because it was built for speed. After more than three decades, the firm’s scorecard reflects that, having produced award-winning messaging and media for Fortune 500 companies, major league sports, advocacy groups, associations, and more than 450 candidates in 46 states across America.

Within their home base of Florida, the firm has created and produced more winning media campaigns over the past 25 years than any other communications firm in the nation.

March 17, 2017

The Gotcha Game

The “gotcha game” is now in full roar in the dawning Age of Trump. In predictable fashion, substantive stories of the day are conceding the stage to tittle-tattle tweets of the moment, diverting our attention from getting things done to guessing who’s the next to be done in. The rumored ties between Trump campaign aides and Russian interlopers. The accelerating intelligence leaks in and beyond the intelligence community. The assault on Attorney General Jeff Sessions,
As the tweets were flying and the critics were pulsating over President Donald Trump’s unprecedented face-to-face with America’s media last week, political partisans turned out in full clamor to alternately praise and condemn the lone warrior who braved the inquisition with unbridled swagger. Whether you cheered or jeered the newfound master of the impromptu, it made for incredible theater, fueled an endless reservoir of stories and commentary, and sparked conversations across the nation about where
Amid the gymnastics and pyrotechnics of another great Super Bowl halftime show, Lady Gaga bookended her powerful performance with an ode to the nation (God Bless America) and its citizens (“I’ve got a million reasons to walk away, but baby I just need one good one to stay”). Translation: We’re in this together. By contrast, the notion of “divide and conquer” is alive and well, an age-old human prescription for power championed by leaders looking
January 24, 2017

A New Oath of Citizenship

While President Donald Trump’s inaugural address may have been the shortest one since President Jimmy Carter’s, it was long on punch. It only took 16 minutes of inaugural pageantry for the 45th American president to outline a newly aggressive, pro-America, pro-American “us versus them” doctrine that spared no nuance or feelings. The governing elite is out of sync and out of touch. The nation’s borders are intended, yet not defended. Working-class jobs are moving to