Florida as purple as purple states come. – The Washington Times, March 12, 2016

In Buzz by Victory Group0 Comments

Photo by Gage Skidmore

The Washington Times called upon The Victory Group’s Adam Goodman to illuminate the unique nature of Florida’s voters and how their votes are critical to candidates in the primary.

“Florida is as purple as purple states come. We’re like the face of America. It’s a microcosm and a melting pot,” said Goodman.

“To go statewide with a message that saturates, you’re talking about $4 million-plus a week. That’s a lot of money, and not a lot of people have that,” said Goodman, whose record boasts over 135 winning campaigns in Florida alone, adding that in the “new geographics of politics” created by Trump and Sanders, Floridians may be unpredictable.

“I think the people of Florida are just as open to exploring that as anyone else in America,” said Goodman.

Read the complete editorial here.

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